8/28/2023 0 Comments Apple manage![]() They call it the “great product” strategy. There is no denying, however, that the best product strategy that Apple employs is coming up with very good products. According to Cook, Apple is not catering to this junk market, which is why it opts to stick to offering more expensive products that have a lot more, and better, things to offer, than what these “junk markets” are currently fielding to buying customers. Apple CEO Tim Cook, however, is unfazed by this non-threat, calling these lower-cost counterparts as the “ junk market”. The entrance of other players in the consumer electronics market meant that Apple is getting stiffer competition, especially since these competitors are churning out smartphones and tablets that are significantly lower in price. Creativity and productivity suites (iWork and iLife)ĪPPLE’S PRODUCT STRATEGY Quality Product with Premium Offerings.iPad Air (iPad Air first generation, iPad Air 2).iPad Mini (iPad Mini first generation, iPad Mini 2, iPad Mini 3, iPad Mini 4). ![]() iPad (iPad first generation, iPad 2, iPad 3, iPad 4).iPhone smartphones, evolving as follows:.iPod portable digital media players (i.e.iMac, Mac Mini, MacBook, MacPro, MacBook Air, and MacBook Pro) The products that are best identified with Apple include the following: Hardware It wasn’t until in 2007 when it decided to shift to developing consumer electronics products that it gained a new identity as Apple Inc. when it was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak, it was originally focused on hardware development, primarily on personal computers. In a 2014 survey, it was adjudged as the most valuable brand in the world, valued at close to USD120 billion. It is one of the world’s largest information technology company, and ranks in the top three manufacturers of mobile phones in the world. When it comes to consumer electronics and computing technology, one of the most recognizable names in the world is Apple. A BRIEF LOOK AT APPLE’S PRODUCT PORTFOLIO In this article, we will 1) briefly look at Apple’s product portfolio and 2) investigate Apple’s product strategy.
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